Privacy Policy & HIPAA Notice of Privacy Practices

Effective Date: 9/18/25

Lifetime Lift® is a marketing and management company and not a medical provider. Lifetime Lift does not offer medical advice; all medical decision making is made by your Lifetime Lift licensed physician. For any questions or medical information ask your Lifetime Lift physician. As with any medical procedure review the patient information and consent forms provided by your Lifetime Lift physician. Patients depicted are compensated and have given their permission to appear. Photos are from various doctors and are for illustrative purposes only and do not constitute a promise or representation of any particular outcome or experience. Recovery time and results will vary by patient please consult your Lifetime Lift physician.

This Privacy Policy (“Policy”) explains how Lifetime Lift (“we,” “us,” or “our”) collects, uses, and discloses information when you visit www.lifetimelift.com (the “Site”) or engage with any of our in-clinic or virtual services (collectively, the “Services”).

1. Scope of This Policy

• Website & Marketing Data (Non-PHI). Covers information such as name, email, device data, and cookies collected through the Site for marketing, analytics, or customer-service purposes.

• Protected Health Information (“PHI”). Covers medical history, photographs, consultation details, payment information, or any data governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA). PHI is additionally protected by our Notice of Privacy Practices (NOPP) in Section 11.

2. Information We Collect

3. How We Use Your Information

1. To schedule consultations, provide treatments, and deliver patient support

2. To send appointment reminders and, with explicit opt-in, promotional emails and/or SMS

3. To process payments and manage billing

4. To improve the Site, clinical services, and marketing effectiveness

5. To comply with legal and regulatory requirements

4. Sharing & Disclosure

We do not sell your personal data. We may share information with:

• Service Providers: HIPAA-compliant EHR vendors, payment processors, cloud hosting, marketing/email platforms

• Affiliated Surgeons (only as needed to fulfill your request)

• Regulators / Law Enforcement: When required by law, subpoena, or to protect patient safety

• With Your Written Authorization: For any other purpose not listed above

5. Use of Cookies & Tracking Technologies

We use cookies, pixels, and similar tools to understand how visitors use the Site and to tailor ads. You can disable cookies in your browser; doing so may affect Site functionality.

6. Marketing Communications

• Opt-In: Promotional emails or SMS are sent only if you check the marketing consent box.

• Opt-Out: Click “unsubscribe” in any email or reply “STOP” to any SMS, or email us at Jeanne@lifetime.com.

7. Data Retention & Destruction

• PHI: Retained for at least 7 years or the period required by Michigan law, then securely destroyed.

• Non-PHI: Retained only as long as necessary for the purposes described above.

8. Security Measures

We use administrative, technical, and physical safeguards to protect data, including:

• SSL/TLS encryption on all web forms

• Encrypted storage for PHI (EHR, image repositories)

• Role-based access controls and staff HIPAA training

• Regular security audits and vulnerability assessments

9. Your Privacy Rights

• HIPAA Rights: Access, amend, restrict, or receive an accounting of disclosures of your PHI.

• State-Specific Rights: If you reside in California, you may have additional rights such as data-access and deletion.

• Exercising Rights: Submit a request via email (jburks@lifetime.com) or mail (121 W. Long Lake Rd. STE 200 Bloomfield Hills, MI 48304). We will respond within the timeframe required by law.

10. Medical Advice Disclaimer

Content on this Site is for informational purposes only and does not create a physician-patient relationship. Medical decisions should be made only after an in-person or telehealth consultation with our licensed professionals.

11. HIPAA Notice of Privacy Practices (Summary)

Our full HIPAA Notice of Privacy Practices (“NOPP”) describes how we may use and disclose your PHI, and details your HIPAA rights.

• Link / Download: [Insert link to PDF or web page]

• Paper Copy: Available in-clinic upon request.

12. Photography & Testimonial Consent

Before-and-after images or patient testimonials are published only with written, revocable consent. You may withdraw consent at any time by contacting us (see Section 13).

13. Contact Information 

Address: 121 W. Long Lake Rd. STE 200 Bloomfield Hills, MI 48304

Email: Jeanne@lifetime.com.

You may file a complaint with us or with the U.S. Department of Health & Human Services if you believe your privacy rights have been violated. We will not retaliate for filing a complaint.

14. Changes to This Policy

We may update this Policy from time to time. Any changes will be posted on this page with a new Effective Date. Continued use of the Site after an update constitutes acceptance of the revised Policy.

Last Reviewed: 9/18/25