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Privacy Policy & HIPAA Notice of Privacy Practices

 

Effective Date: 4/1/2026

 

Important Disclosure

Lifetime Lift® is a marketing and administrative services organization and not a healthcare provider. Medical services are provided exclusively by independently licensed physicians and medical practices. Lifetime Lift does not provide medical advice. All medical decisions should be made directly with your treating physician.

Testimonials and images are used with permission. Individual results vary and are not guaranteed. Photos are from various doctors and are for illustrative purposes only and do not constitute a promise or representation of any particular outcome or experience. Recovery time and results will vary by patient, please consult your Lifetime Lift physician.

 

1. Scope of This Policy

This Privacy Policy describes how Lifetime Lift (“we,” “us,” or “our”) collects, uses, and discloses information when you:

  • Visit www.lifetimelift.com
  • Submit a form, request information, or communicate with us
  • Engage with affiliated providers through our platform

This Policy distinguishes between:

A. Non-Medical Information (Non-PHI)

Includes:

  • Name, phone number, email
  • Device/browser data
  • Marketing preferences

 

B. Protected Health Information (PHI)

Includes:

  • Medical history
  • Consultation details
  • Photos or treatment-related data

 

PHI is governed by the Health Insurance Portability and Accountability Act and further detailed in Section 12.

 

2. Information We Collect

Personal Information

  • Name, phone number, email, mailing address
  • Collected via forms, calls, or in-person interactions

Health Information (PHI)

  • Medical history, images, treatment notes
  • Collected through secure intake forms and consultations

Device & Usage Data

  • IP address, browser type, pages viewed
  • Collected via cookies, pixels, and analytics tools

Marketing Preferences

  • Email/SMS consent status
  • Collected through opt-in forms

 

3. How We Use Information

We use information to:

  • Schedule consultations and coordinate care
  • Communicate with you about appointments
  • Send marketing communications only with consent
  • Process payments and administrative services
  • Improve website performance and marketing
  • Comply with legal obligations

 

4. SMS, Email & Marketing Communications (A2P Compliance)

By submitting a form on our website, you expressly consent to receive:

  • Transactional messages (appointment confirmations, reminders)
  • Marketing messages (if you opt in)

SMS Disclosure

  • Message frequency may vary
  • Message and data rates may apply
  • You can reply STOP to unsubscribe at any time
  • Reply HELP for assistance

We do not send marketing SMS without opt-in consent.

We comply with:

  • Telephone Consumer Protection Act
  • CAN-SPAM Act

 

5. Sharing & Disclosure

We do not sell personal information.

We may share data with:

  • Service Providers
    (CRM systems, hosting, analytics, communication platforms)
  • Affiliated Medical Providers
    Only as necessary to fulfill your request
  • Legal Authorities
    When required by law or to protect safety
  • With Your Authorization
    For uses not otherwise described

All vendors handling PHI are required to comply with HIPAA through Business Associate Agreements.

 

6. Cookies & Tracking Technologies

We use cookies and tracking tools (e.g., Meta Pixel, Google Analytics) to:

  • Analyze website performance
  • Improve user experience
  • Deliver relevant advertisements

You may disable cookies in your browser settings.

 

7. Data Retention

  • PHI: Retained per HIPAA and Michigan law (minimum 7 years unless otherwise required)
  • Non-PHI: Retained only as long as necessary for business purposes

Data is securely deleted or de-identified when no longer required.

 

8. Data Security

We implement safeguards including:

  • Encryption (SSL/TLS)
  • Secure storage systems
  • Role-based access controls
  • HIPAA training for staff
  • Routine security monitoring

No system is 100% secure, but we follow industry best practices.

 

9. Your Privacy Rights

HIPAA Rights (for PHI)

You have the right to:

  • Access your medical records
  • Request corrections
  • Request restrictions on disclosures
  • Receive an accounting of disclosures

State Privacy Rights (e.g., California Residents)

Under laws such as the California Consumer Privacy Act, you may:

  • Request access to your data
  • Request deletion of personal data
  • Opt out of certain data uses

 

10. How to Exercise Your Rights

Submit requests to:

Email: Jeanne@lifetime.com
Address: 121 W. Long Lake Rd. STE 200, Bloomfield Hills, MI 48304

 

We will respond within applicable legal timeframes.

 

11. Medical Disclaimer

Website content is for informational purposes only and does not establish a physician-patient relationship.

 

Always consult a qualified healthcare provider regarding medical decisions.

 

12. HIPAA Notice of Privacy Practices (Summary)

Your PHI may be used or disclosed for:

  • Treatment coordination
  • Payment processing
  • Healthcare operations

You have rights under HIPAA, including access and amendment.

Full Notice of Privacy Practices:
www.lifetimelift.com/hipaa-notice-of-privacy-practices

 

Paper Copy: Available upon request

 

13. Testimonials & Media Consent

Patient images, testimonials, or case studies are used only with written consent.

You may revoke consent at any time by contacting us.

 

14. Complaints

If you believe your privacy rights have been violated, you may file a complaint with:

  • Lifetime Lift (contact above)
  • The U.S. Department of Health and Human Services

We will not retaliate for filing a complaint.

 

15. Changes to This Policy

We may update this Policy periodically. Updates will be posted with a revised Effective Date.

Continued use of our services constitutes acceptance of the updated Policy.